Novomatic Slots & Casino Games 
When it comes to the market leaders of the online gambling industry, we must not forget about Novomatic. Since its launch in 1980, the international gambling firm has quickly risen to success as a global gaming machine supplier. Its slot machines can be found at land-based casinos across America, Europe and Asia. Novomatic’s popularity among brick-and-mortar casinos has paved the way for the company to go online. Today, Novomatic’s online casino games are played by thousands of gamblers from all over the world.
Novomatic is the creator of some of the hottest titles on the online gaming market, including Book of Ra Deluxe, Lucky Lady’s Charm Deluxe and Sizzling Hot Deluxe. Interested in knowing more about the game provider’s history and productions? Read on.
The Top Novomatic Slots
Book of Ra Deluxe
Min. Wager: £0.10
Book of Ra Deluxe has gained its popularity thanks to its rewarding bonus spins and unique expanding symbol features.
Lucky Lady’s Charm Deluxe
Min. Wager: £0.10
Lucky Lady’s Charm Deluxe has successfully enticed gamers with its alluring bonus spins feature that comes with a 3x multiplier.
Sizzling Hot Deluxe
Min. Wager: £0.05
Sizzling Hot Deluxe is a tribute to the classic fruit machine. The simple slot game offers regular and moderate wins despite its lack of bonus features.
Min. Wager: £0.50
The safari-themed African Simba offers an incredible 243 ways to win. All wins gained during the bonus spins round are subject to a 3x multiplier.
Who is Novomatic?
Novomatic was established in 1980 by Austrian billionaire Johann Graf. The beginning of the gambling firm’s story dates back to the 1970s when Graf struck a deal with retailer Gerhard Brodnik and started Brodnik & Graf, specialising in the distribution of Belgian pinball machines. Eventually, Brodnik left the business in 1980, and Graf moved on to release a collection of land-based gaming machines under the brand name Admiral, which is also Novomatic’s high-earning physical casino brand, but more on Admiral later.
After a decade of devotion to technological improvement, Novomatic quickly established itself as a leading manufacturer of land-based casino games. Its 1990 production American Poker II took the casino industry by storm and is still played by thousands of punters today. Novomatic’s footprints are now found in more than 80 countries and it has over 30,000 employees as well as an average annual revenue of almost $4 billion.
Novomatic’s massive success in the land-based gambling scene makes its move towards online gaming an easy next step to take. In 2010, as Novomatic celebrated its 30th birthday, the company established its online presence by acquiring Greentube Internet Entertainment Solutions. Greentube’s years of experience in creating online casino games has successfully helped Novomatic secure its place as a reputable software provider. Since the acquisition, Greentube has developed a range of online slots, table and bingo games for Novomatic, such as Texas Hold’em, 70- and 90-ball bingo, 5 Card Draw, Book of Ra, Lord of the Ocean, Power Stars, Lucky Lady’s Charm, Dolphin’s Pearl and Sizzling Hot.
The year 2014 was quite significant for Novomatic as the firm expanded into several new markets, achieved multiple acquisitions and introduced a phenomenal brand ambassador. Novomatic made its first steps into the markets of Illinois, Guatemala, Honduras, Costa Rica and Israel. Today, it’s acquired six businesses in total, including Luxury Leisure Ultd., which plays a vital role in Novomatic’s development.
To tie up all these important steps it has made, Novomatic invited three-time Formula 1 World Champion Niki Lauda to be its brand ambassador. Niki Lauda agreed to a long-term partnership with the software provider and has been supporting Novomatic at various international events since. The legendary global star perfectly represents Novomatic’s corporate philosophy and has further consolidated the company’s position as a leading provider for the gaming industry.
Novomatic’s status as a global company is widely recognised by multiple international organisations. With more than 20,000 employees, Novomatic has proudly received numerous awards in recognition of its achievement as an employer.
Novomatic strives to create a family-friendly work environment and is committed to helping their employees find the perfect work-life balance. This leads the software provider to take part in the “work and family” audit in 2015. As a result, Novomatic was awarded the basic certificate by the Federal Ministry for Family and Youth.
In the same year, Novomatic was certified as a leading Austrian company, meaning it achieved a superb industry standard in terms of customer orientation, sustainable management, consideration of employees, the society and environment. The firm’s international success and dedication in continuous innovation were particularly honoured.
Novomatic was further recognised as a responsible employer when it was awarded Best Recruiters 2017/2018. The provider is one of the top ten companies in Austria that has been honoured for its excellence in online job advertisements, treatment of job applicants and recruitment presence.
Novomatic’s slot collection boasts nearly 400 online games. Among this stunning library of slots are some of the hottest titles in the online gaming market, this includes Lucky Lady’s Wild Spell, Dragon’s Pearl, Hot Cherry Deluxe, Reel Genie, Book of Ra Magic and From Dusk Till Dawn. With aesthetically pleasing graphics, animations and rewarding yet straightforward gameplay, Novomatic’s online slots are much appreciated by demanding players who are after well-developed games.
When it comes to slot games, jackpot slots are hands down the most popular. They offer players an opportunity to take home life-changing wins, and very few games can create the same level of excitement. Novomatic has introduced two categories of progressive jackpot slots, namely Linked Jackpots and Standalone Progressive Jackpots, in its game portfolio to entice players. Linked Jackpots are available across multiple popular slot games, these include Kingdom of Ra, Book of Ra Jackpot, Tales of Darkness Jackpot and Magic Joker Jackpot.
As for Standalone Progressive Jackpots, they are an exclusive feature of one specific game. They are only available for one player at a time, so you don’t have to worry about other players snatching them before you. You can simply relax and wait for the chance to win big!
Novomatic is known for its range of innovative electronic table games. Unsurprisingly, its online table games boast the same quality. Novomatic’s library of online table games covers casinos classics such as roulette, blackjack and baccarat. Players are spoilt with options including Vegas Roulette, Multiball Roulette, Royal Crown Blackjack, Jacks or Better, Deuces Wild and many more variations.
Top Novomatic UK Casinos
All British Casino
Table Games: 40
Live Casino: 68
Welcome Offer: 100% up to £100 + 10% cashback
Table Games: 60
Live Casino: 20
Welcome Offer: 100% up to £300
Table Games: 33
Live Casino: 70
Welcome Offer: Up to £998
Table Games: 22
Live Casino: 42
Welcome Offer: £20 welcome bonus
Studios, Subsidiaries and Partners
As an established company with almost 40 years of history, it is no surprise that Novomatic has got a team of partners and subsidiaries on board to help consistently deliver exciting products. Novomatic’s brilliant game collection is the result of the provider’s partnerships with game studios such as Astra, Gamestec and Greentube.
Astra Games became a subsidiary of Novomatic in the autumn of 2014. Based in Bridgend, Wales, the game studio prides itself on introducing some of the most pioneering ideas to the online gaming market. Astra’s most well-known productions include the much-loved Sizzling Hot Golden Keys, Max Fortune and the Temple of Ra and Queen of Egypt.
Bell-Fruit Games was founded in 1963 and its more than 50 years of experience in developing gaming machines has added incredible value to Novomatic. The company is committed to providing top-notch performance through excellent game design and an effective manufacturing facility. Since joining Novomatic, Bell-Fruit Games has created popular titles such as Robin Hood: The Prince of Thieves, Cops ‘n’ Robbers Gold and Batman: The Dark Knight.
Gamestec is a part of the Gamestec Playnation Group, a gaming and leisure service supplier. Gamestec is the UK’s leading gaming machine operator, responsible for more than 40,000 machines in as many as 12,000 locations across the country. Its five decades of experience in offering services for gaming machines has successfully helped Novomatic secure its place as an established land-based casino game provider.
Playnation is the second half of the Gamestec Playnation Group. It was snapped up by Novomatic UK in 2015. The firm specialises in offering family-friendly gaming solutions to the entertainment and leisure sector. Playnation is headquartered in Runcorn, and its products are found across bowling centres, holiday parks, family pubs and motorway service areas.
Luxury Leisure Talarius & Admiral Casino
Novomatic acquired Luxury Leisure in 2014 and Talarius in 2016. The former is the owner of the Admiral Casino brand and represents about 22.5% of the UK’s gaming centre market. Talarius, on the other hand, operates 144 gambling venues across the UK. Now called Luxury Leisure Talarius, the company has fast become one of Britain’s most reputable casino game suppliers.
Admiral Casino is one of Luxury Leisure’s most profit-making brands. It is not only a chain of over 230 land-based gaming venues but also a highly popular online casino. Through both its online and offline presence, Admiral has established itself as a go-to place for the ultimate gaming experience. Superb technological advancements are observed in both Admiral’s land-based slot machines and online casino games.
The Admiral Online Casino, of course, features a vast collection of Novomatic online slots. You can easily find your favourite Novomatic titles such as Lord of the Ocean, Dolphin’s Pearl Deluxe and Legends of the Sea. You can also see a range of table and live dealer games under the Admiral brand, for instance, Admiral Roulette and Admiral Blackjack.
The casino site encourages new players to try out its selection of Novomatic and Admiral games by offering a welcome package of 40 bonus spins plus a 100% match bonus of up to £200. The bonus funds are subject to a reasonable wagering requirement. This explains why the online casino has been successful in helping the Admiral brand, and hence Novomatic, in finding their grounds in the online gambling scene.
Greentube plays a vital role in helping Novomatic expand its footprint towards the online gaming industry. It became a part of Novomatic in 2010 as the first game developer Novomatic had acquired. Since becoming a subsidiary of Novomatic, Greentube has continuously developed safe and entertaining casino games for international gamers. Its gaming products range from online slots, table games, bingo and poker games. Dragon Warrior, Asian Fortunes, Irish Coins, Vegas Roulette, Globe Roulette, Lucky Lady Bingo and Joker Wild are a few examples of Greentube’s productions.
RLMS Sales joined the Novomatic Group back in July 2012. Based in Burton-on-Trent, it has been supporting Novomatic’s land-based casino business by providing innovative, profitable gaming machines to the gaming and entertainment industry.
Mazooma Interactive Games
Mazooma Interactive Games was first established in 1997 when online casinos are still at its infancy. Novomatic acquired Mazooma in 2004 when the game studio was developing online slots under its parent company Astra Games. Throughout the years, Mazzoma has formed multiple partnerships with leading online gambling operators such as Unibet, 888 and Sky Vegas. The UK and Alderney licensed game developer is the creator of a number of high-earning slot titles, including Wizard of Odds, Rainbow Reels and Dragon’s Wild Fire.
The Novomatic Group
Novomatic is made up of Novomatic UK, Novomatic Gaming Spain and Novomatic Italia. Together, the Novomatic Group is responsible for almost 270,000 gaming terminals and video lottery terminals across the globe.
Novomatic UK is possibly Britain’s most influential gambling firm. It not only specialises in developing online casino games but also manufacturing and distributing land-based gaming equipment. Licensed and regulated by the UK Gambling Commission, Novomatic UK currently has over 3,800 employees and is the parent company of Bell-Fruit Games, Astra Games, Gamestec, RLMS Sales, Luxury Leisure, Greentube and Mazooma Interactive Games.
Novomatic Gaming Spain S.A.
Novomatic Gaming Spain is headquartered in Alcalá de Henares, Madrid. The company also has a location in Terrassa, Barcelona. The two offices together offer excellent technical and commercial support to the clients of Novomatic Gaming Spain as well as activities such as training seminars to partner firms.
The history of Novomatic Italia can be dated back to 2007. The company is the employer of over 2,800 people in Italy. Based in Rome with two production centres in Busto Arsizio and Rimini, Novomatic Italia is not only the provider of Videolottery and NewSlot, but also the Novomatic Group’s European flagship.
Novomatic continues its expansion in both the online and land-based gambling scene in 2019. The software provider has been selected as the premium supplier of the new Corona Resort and Casino in Phu Quoc, Vietnam. This means the casino will be featuring Novomatic’s selection of gaming terminals, media technology and casino management system.
Novomatic is due to showcase its comprehensive range of latest productions at ICE 2019. Over 20 Novomatic subsidiaries will be featuring at their parent company’s large stand, displaying what they have got to offer in the coming year. For example, Greentube will be unveiling brand new slot titles including the long-awaited Book of Ra Mystic Fortunes and The Great Gambini’s Night Magic. Eurocoin Interactive, on the other hand, will be debuting interactive bingo game Fluffy Bingo and innovative jackpot game Jackpot Dice.
And the above is only a small part of what Novomatic is going to offer in the coming months. We can’t wait to see what the software provider will bring to the gambling industry.
Since the acquisition of Greentube in 2010, Novomatic has successfully transformed itself from a land-based casino giant into a leading provider of online casino games. Today, Novomatic remains influential in both brick-and-mortar casinos and the online gaming sector. Novomatic’s success in both gambling markets is rarely seen in any of its competitors, and that’s why the gaming giant is considered one of the most accomplished gambling firms to date.