NetEnt Strikes Deal with Churchill Downs to Supply Online Content

Churchill Downs

NetEnt has signed a new agreement with American gambling operator Churchill Downs. The software developer will be providing content for Churchill Down’s online casino market in New Jersey.

The partnership strengthens NetEnt’s presence in the American state, following its deals with Borgata Hotel Casino & Spa, Hard Rock Atlantic City and Tropicana.

“We are excited to start delivering our popular game titles to Churchill Downs, probably most known for its iconic flagship horse-racing event, the Kentucky Derby.” said Erik Nyman, NetEnt’s Managing Director.

Nyman was confident that NetEnt’s thrilling game titles would make the games provider an significant contributor to the growth of Churchboill Down’s online casinos.

Back in May this year, the American betting firm announced plans to establish online sports betting and casinos in New Jersey in early 2019.

Meanwhile, Churchill Downs entered a new partnership with SBTech, which will be offering its platform for the launch.

“There is no doubt NetEnt games have proven to be player favourites in every market they have been deployed,” commented President of Churchill Downs Interactive Ian Williams.

The operator is looking forward to featuring NetEnt’s signature titles at its online casino, including Jumanji, Starburst and Gonzo’s Quest.